Founded more than 100 years ago on the dream of making an electric washing machine, Whirlpool quickly became an industry leader, a position they have continuously maintained. They have been able to reach this enviable position not just through the quality of their products, but largely through their unwavering commitment to their customers. Today, Whirlpool has grown into a company that produces far more than washing machines.
Whirlpool offers a rare combination of simplicity and functionality. Many companies believe that innovation should be expressed by making their products more complicated. In comparison, Whirlpool innovates to make their products simpler and more intuitive. They understand that innovation isn’t simply about adding features, but also about taking them away. Their products are perhaps the most streamlined in their industry.
Whirlpool works for the needs of their users. As they put it, their appliances “do things the way you do them.” They build their machines to adapt, making small adjustments like increasing or lowering the water level in their washers based on the amount of laundry inside or altering the temperature inside their stoves so that your roast doesn’t overcook. These things happen automatically, so you’ll never have to worry.
Whirlpool is the very definition of a responsible company. Not only do they endeavor to make their products as energy efficient as possible, earning them Energy Star certifications for their appliances, but they also give a portion of their profits to several charitable organizations like United Way, Habitat for Humanity, the Boys & Girls Clubs of America and more.